Metrics-Driven Design
Learn about "Metrics-Driven Design", in a fantastic slideshare from Joshua Porter, via Andrew Chen.
read moreFacebook Wants $730,000/year!
Facebook just gave me permission to spend $730,000/year on ads! Is it worth it? Maybe. Read More to find out why.
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Planning Your Web Presence: “Think About Your List”
Ok, so you’ve finally decided to take the plunge and make some real improvements to your presence online. You’ve got an idea of the budget and the timeline, and found someone who looks good to do the job. (Or you feel ready to tackle it yourself, bravo!) Have you made a shopping list? One of the leading causes of friction between consultants and clients is when nobody remembers to plan the scope of the project. Often a client will say “I want to start small, so I only care about ‘A’ and ‘B’…” even though they plan to add ‘C’,...
read moreMeeting with Web Developers: Bring your “Pile”
So, you want to have a website built, and you’ve got your first meeting with someone who’s going to build you a multimedia presence online… What do you take with you? Many designers/developers think it’s obvious, and forget to ask — and many clients haven’t thought about it, so they bring nothing or just a résumé. The more “homework” the client does, the better (and cheaper) the outcome will be! What to bring to your first meeting: Portfolio (your work is the most important thing!) Press Clippings (paper or URLs) Portraits of you and everyone...
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